Project Brief
Lead designer/researcher for a new product geared towards the re/insurance market to provide improved flexibility/transparency into AIR's probabilistic models.
My Role
User research, Lead UX designer, visual design
Product Challenge
When a weather system begins to increase in intensity and will likely become a tropical storm or even a hurricane, insurance providers need to know as soon as possible how much risk it poses to the properties they insure. One of the best ways to assess the risk is to find historical or simulated events with similar characteristics.
AIR wanted to provide a tool that gave our customers the flexibility to select similar simulated events. Once events are selected they can be used to run a detailed analysis and determine the extent of likely losses
Mapping the Experience
To begin, a colleague and I met with internal stakeholders to discuss what we knew about our client's current context. This led to us diagramming out our current understanding of our customer's process for responding to a hurricane in real-time.
From this we produced an experience map:
This experience map was reviewed with stakeholders, and helped us align our understanding of our customer's context, motivations, tasks and goals.
Paper prototyping
Working with my product stakeholder, we started with some paper prototypes to start generating ideas about what the the page layout and user workflows might look like:
Low-fidelity sketching
After this I was able to do some basic workflow wireframes to get alignment on the overall approach:
High-fidelity prototype
Once the team was aligned on the approach, I produced a hi-fidelity interactive prototype for us to walk through our ideas on internal users. This helped us validate our original assumptions from the journey mapping exercise, and identify some potential workflow issues before any engineering time was spent building the product.
Check out details of the live Catalog Viewer product on Verisk's website.