Project Brief
Team entry for Duck Creek's annual "Hatch-A-Thon". Design concept for a "Persona Explorer" browser extension that provides a quick reference to Duck Creek's 50+ personas across the product suite.
My Role
Interaction Design, Visual Design, Prototyping
Problem Statement
Teams across the organization struggle to find persona information, and most aren't aware of how many there are or how they differ by product. The current method for sharing these insights via persona cards was also limited to what could fit on a powerpoint slide.
Additionally, these personas are meant to represent our actual users, so we needed a standardized method for submitting feedback from those in the field who interact with them on a day-to-day basis.
Design Prototype
User Feedback
"I love how easy it is to use. Today, I search for links to the personas and it's frustrating"
"This is great, this will help us walk the walk when doing persona solutioning."
"This can be a great teaching tool for our personas"
"This will come in handy for Client Conference prep!"